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The 12th Cretan Wine Fair OiNotika Comes to Platanias

Phil Butler

Two days of amazing Cretan wine comes to Chania with the OiNotika Cretan wine fair, on Saturday 16th and Sunday 17th of February.

3 days ago

Last Battle of the Minoans: Crete’s Bid for UNESCO Recognition

Phil Butler

A pitched battle is being waged over the inclusion of ancient Minoan palaces as UNESCO World Heritage sites.

1 week ago

Olive Oil: Benefits and Its Importance in the Cretan Diet

Mihaela Lica Butler

The olive tree is one of the most revered plants in the Mediterranean basin and has significant symbolistic in Greek mythology. As the symbol of the goddess Athena, the plant was revered in ancient Greece and it still bears importance today as the source of the oil that plays such an important role in the […]

1 week ago

Two Days Staring Into the Eternal On Incredible Crete

Phil Butler

Crete is a multifaceted mystery, a layer cake of human civilization made up of more than 5,000 years of history, tradition, and culture. A recent trip to a lost Minoan city proves once more, the treasure of the island is an eternity of peace.

4 weeks ago

Winter On Crete: An Adventure in a Normal Paradise

Phil Butler

A weekend jaunt in the countryside of Crete ends up in a reintroduction to what it means to really be free, human, and happy. A salty Cretan fisherman is the hero of this story about living right in paradise.

1 month ago

Santo Maris Oia Rebrands Santorini Hotel Experience

Phil Butler

Santo Maris Oia Luxury Suites & Spa, one of Santorini’s most successful luxury hotels, has just unveiled a new corporate identity and logo designed to brand its authentic hospitality philosophy. Part of the Metaxas Group of Companies, the award-winning property aims to redefine the luxury experience.

1 month ago

Winners and Losers of the Crete Hospitality Games

Phil Butler

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.

2 months ago

A Prescription for Recovering from Our Marketing Disease

Phil Butler

Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.

2 months ago

For Sustainable Crete: A Last Chance for Philoxenia

Phil Butler

The recent FVW Workshop hosted on Crete may serve as a warning that government and corporate interests care little for the island’s future.

2 months ago

Searching Instagram for the Glow of Crete’s Ierapetra

Phil Butler

I thought to share some of the best images with Argo readers, but first a little bit about marvelous Ierapetra.

2 months ago

Greek Archeologists Find the Lost City of Tenea in the Peloponese

Phil Butler

Greece’s Ministry of Culture has announced what’s being called a “monumental find,” as excavators unearth a site identified as the fabled city of Tenea in southern Greece.

3 months ago

Thomas Cook and LMEY Investments Eyeball “Healthy” Deals in Greece

Phil Butler

News that Thomas Cook Hotel Investments and Swiss hotel development group LMEY Investments, raised €40 million to invest in hotels around the Mediterranean with Greece’s Piraeus Bank bears watching today.

3 months ago

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