Russia. The one country so many misunderstand, and the one market with room for a gold rush in profits is still possible. Outside Latin America, the Russian Federation holds more potential than any other market on Earth. This begs the question; “why has Russia not been properly engaged then?” The answer is, in all probability, misunderstanding.
The need for Russia to enter the digital age where online travel visibility is concerned may have just been met. In news from Moscow, entrepreneurs there have just raised another round of $13.6 million for Ostrovok, Russia’s answer to Expedia. The new travel portal may have Russian travel sewn up, but what about travel TO Russia?