Airbnb has just announced having ventured into the Russian tourist market via a partnership with online accommodation service Ostrovok. The deal is the first of it’s kind for the Silicon Valley poster child of travel startups.
Russia. The one country so many misunderstand, and the one market with room for a gold rush in profits is still possible. Outside Latin America, the Russian Federation holds more potential than any other market on Earth. This begs the question; “why has Russia not been properly engaged then?” The answer is, in all probability, misunderstanding.