Last week, Hilton extended their Stay Hilton, Go Everywhere campaign with what the hotelier calls the world’s first “iAd interactive” extension for Apple devices. The strategy is pretty simple, take Hilton’s already successful marketing campaign and evangelize it across Apple platforms already adopted by tens of millions. Whether or not Hilton’s so called iAd is a first of its kind or not, the digital engagement is brilliant.
iPhone
Rick Steves Android App “Localizes” Europe Travelers
European travel guru Rich Steves has just announced the release of his new Android app, Rick Steves’ Audio Europe. For a heightened sightseeing experience, for destinations across Europe, Steves has created a groundbreaking new tool. Audio Europe is another piece in the perfect mobile travel toolbox.
Monterey Wine Country Phone App is Vintage Useful
Browsing the news this morning, I ran across a very nice smart phone app that wineries in Europe could greatly benefit from. By emulating the functionality of one the Monterey County Vintners and Growers Association created, other producers can add great visibility and value for their products digitally.
HotelTonight Now Offers Multi-Night Stays
If you are a traveler and have an iPhone, you probably already have the HotelTonight app that has achieved 250,000 downloads in its first two months. The app now has a new feature offering extended-day options to users. HotelTonight is a free last-second hotel booking app for the iPhone, iPod Touch, and iPad. Users who […]
New In-Terminal Augmented Reality iPhone App
Imagine an app that knows exactly where you are in the airport and can give you real-time information about services such as restaurants, shops, and gates. That is what SITA and Copenhagen Airport are promising for iPhone users who visit the airport. Using augment reality technology, via wireless access points strategically placed throughout the […]