Where is your mobile phone right now? If it is within five feet of your person, you are like most of the people in the world today. While it used to be a rarity to find someone with a cell phone, it is now almost impossible to find someone without one. Even many kids have their own phones these days, as their parents equip them for emergencies, and make it easier to keep track of their whereabouts.
Browsing the news this morning, I ran across a very nice smart phone app that wineries in Europe could greatly benefit from. By emulating the functionality of one the Monterey County Vintners and Growers Association created, other producers can add great visibility and value for their products digitally.