Marking their 40th year in business, Coast Hotels has launched a re-branding campaign entitled “Coast Hotels Paints the Town Purple.” The international hotel chain offers accommodations ranging from classic bygone era stays to cutting edge 21st Century business digs. Not only has the hotel brand renovated their brand, but their hotels and their website as well.
Symbolic of the upgrades going on at Coast Hotels on the ground, the company’s websites at coasthotels.com underwent a drastic cosmetic and functional makeover. Streamlined booking, improved Coast Rewards™ member dashboard, and a new availability calendar, and a stunning and revealing visual look provide online guests with a much better look at what Coast Hotels offers.
Sarah Kirby Yung, executive director, marketing & communications at Coast Hotels had this to add:
“We took the time to involve our customers and understand what really made Coast special to them. This new brand is about honoring our 40 years of history, while building for the next 40 and attracting new generations of travelers.”
According to the news from Coast Hotels, their key partners in the re-brand process included GreenRubino, a Seattle-based award-winning integrated marketing agency and GCommerce, a leading hospitality marketing agency based in Park City, Utah.
Coast Hotels has accommodations across British Columbia, Alberta, Northwest Territories, the Yukon, Alaska, Arizona, California, Oregon and Washington state as well. The chain owns, manages and franchises properties as well as resort destinations. One of North America’s fastest growing hotel brands, the group is also Canada’s largest.
We’ll test the functionality and other aspects of Coast Hotels’ new online portal as time permits. This news was via Coast Hotels press release.