The Albanian government has launched a campaign to attract Russian tourists diverted by crises in Turkey and Greece. Holiday makers in Russia face tough decisions in choosing Summer vacation destinations owing to the refugee and political crises. With the touristic season approaching, can Albania resorts attract Russians via this new campaign? Here are some pluses and minuses facing Albania’s touristic businesses.
Albania tourism, so negatively impacted by infrastructure and other inhibiting factors, has just hired high powered PR backup. The country is embarking on its largest tourism campaign to date in naming creative agency StrawberryFrog in collaboration with APCO Worldwide, as their agency of record (AOR).
Saranda, Albania has officially kicked off this year’s tourist season. Saturday, the traditional feast of mussels singals another season of seaside festivals, sports, and sightseeing experiences.
The crisis in Ukraine now threatens western Balkans nations like Albania with further stalled economies and more. Even despite the recent announcement by the Minister of Foreign Affairs and Minister of Urban Development and Tourism of Albania to commit to working together to promote tourism in Albania, the gridlocked detentes in between the US, EU, Britain, and Russia over Ukraine may well spell disaster for all Balkan’s travel.
Albania shows off its intention of developing a series of increasingly ambitious projects such as the quirky Beds & Bunker – a German-Albanian scheming of converting an igloo-shaped bunker into a fancy hostel for backpackers.