The olive tree is one of the most revered plants in the Mediterranean basin and has significant symbolistic in Greek mythology. As the symbol of the goddess Athena, the plant was revered in ancient Greece and it still bears importance today as the source of the oil that plays such an important role in the […]
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Two Days Staring Into the Eternal On Incredible Crete
Crete is a multifaceted mystery, a layer cake of human civilization made up of more than 5,000 years of history, tradition, and culture. A recent trip to a lost Minoan city proves once more, the treasure of the island is an eternity of peace.
Winter On Crete: An Adventure in a Normal Paradise
A weekend jaunt in the countryside of Crete ends up in a reintroduction to what it means to really be free, human, and happy. A salty Cretan fisherman is the hero of this story about living right in paradise.
Santo Maris Oia Rebrands Santorini Hotel Experience
Santo Maris Oia Luxury Suites & Spa, one of Santorini’s most successful luxury hotels, has just unveiled a new corporate identity and logo designed to brand its authentic hospitality philosophy. Part of the Metaxas Group of Companies, the award-winning property aims to redefine the luxury experience.
Winners and Losers of the Crete Hospitality Games
Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.
A Prescription for Recovering from Our Marketing Disease
Digital communications has for too long been reclassified as only a function of marketing. Public relations communicators should have been in the lead all along.
For Sustainable Crete: A Last Chance for Philoxenia
The recent FVW Workshop hosted on Crete may serve as a warning that government and corporate interests care little for the island’s future.
Searching Instagram for the Glow of Crete’s Ierapetra
I thought to share some of the best images with Argo readers, but first a little bit about marvelous Ierapetra.
Greek Archeologists Find the Lost City of Tenea in the Peloponese
Greece’s Ministry of Culture has announced what’s being called a “monumental find,” as excavators unearth a site identified as the fabled city of Tenea in southern Greece.
Thomas Cook and LMEY Investments Eyeball “Healthy” Deals in Greece
News that Thomas Cook Hotel Investments and Swiss hotel development group LMEY Investments, raised €40 million to invest in hotels around the Mediterranean with Greece’s Piraeus Bank bears watching today.
In Observance of Valor: Rethymno’s Oxi Day 2018 Parade
Argophilia was lucky enough to be part of “Oxi Day” 2018, a commemoration of Greek bravery in World War 2.
Yacht Tourism Execs Quiz PM Tsipras: “Has the Sun Set on Our Industry?”
Greece’s yacht tourism sector has asked Prime Minister Alexis Tsipras to annul a recent ministerial decision which does away with tax-deductible on the boat purchases. The yacht tourism experts warn the bad decisions by ministers will wreck the future of sea tourism in Greece. This story elevates the question of whether or not the country’s leaders want to rejuvenate […]