There are so many amazing hotels on Crete. However, relatively few have an eye and a method for sharing their magic on Instagram. Here’s a shortlist of those that do understand the value of a picture.
The Instagram share below by Minos Palace Hotel & Suites conveys an idea, a dream if you will. This is what travelers are searching for when they scan social media. It’s also what they want when they are making a decision to book a room. Vacation time can be about family, friends, gatherings, destinations, or all of these at once. The girl in the picture conveys happiness, mystery, romance, or whatever the potential guest has in mind for their coming experience.
Most of the hotel or resort Instagram or Facebook accounts you run across present you with a dull and lifeless view of a destination. Out of the Blue, Capsis Elite Resort in fabulous Agia Pelagia is not one of these. Putting people in frame is an important component of branding and advertising. While some people want to visualize empty sunbeds in order to put themselves in one of them, not everyone is a sociopath or fed up with humanity. A deserted beach is a subject for my next example, but the "place" and the idea conveyed by Capsis' social media team is correct below.
Nothing, and I mean nothing conveys a brand more transparently than the imagery of a hospitaler. Potential guests unconsciously respond to this kind of sincere conveyance. The Instagram of Markos and Popi at their Thalori Retreat high in the mountains of south Crete burns into your mind the strength and beauty of the Cretan people. And when you see the magnificence of this nature retreat, you are sold. This is near perfect. I know these people, and they are as they appear.
I cannot stress enough the need to convey "your" idea. For hotels and hospitality oriented businesses of every kind, Instagram is perhaps the best platform for reaching clients on a subliminal and conscious level. The share below tells a potential guest everything they need to know about Daios Cove Luxury Resort & Villas.
Again, stamping the essence of your offer into the psyche of past and future clients is what branding is all about. The superb share below from Domes Noruz Chania, Autograph Collection transports the traveler to the adults-only stay. The marketing funnel just got narrowed.
Remember I mentioned it's possible to convey and idea and your brand using landscapes and images without humanized elements? Well, Creta Maris Resort in Hersonissos has been an iconic stay on Crete for decades now. This share of the marina and the seaside town shows how the concept of "place" and the allusion to activity is conveyed. Mix in some good texts, the right hashtags, and BAM - your offer is solidified in the mind of your potential guest.