Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.
Eye for Travel
Priceline Group Stretches to Deliver China
In another expansive move, Priceline Group, the largest online travel agent in the US, will invest $500 million in China’s biggest online travel entity Ctrip.