Vietnam’s Vingroup Unveils 8Wonder to Turn the Nation into Asia’s Cultural Powerhouse

• Vingroup enters Vietnam’s cultural scene with the ambitious 8Wonder festival series
• Three new subsidiaries — V-Culture Talents, V-Film, and V-Spirit — to nurture art, cinema, and creative talent
• A national vision to make Vietnam a vibrant cultural hub connecting to the global stage

Vietnam Steps into the Global Spotlight

With its signature grandeur, Vingroup has officially stepped into the world of arts and culture. The launch of 8Wonder, a mega music festival series designed to rival global spectacles, marks a defining moment in Vietnam’s cultural ascent.

Set against spectacular staging and state-of-the-art production, 8Wonder is more than a festival — it is a statement of intent. It signals Vingroup’s mission to position Vietnam as a creative and cultural powerhouse in Southeast Asia, capable of hosting world-class entertainment while nurturing homegrown talent.

The Birth of a Cultural Pillar

Beyond the glittering concerts, Vingroup’s new Culture pillar represents a profound national commitment. The Group outlined three main goals:

• Preserve Vietnam’s traditional cultural values and performing arts.
• Promote creativity and the evolution of new artistic forms.
• Create a professional ecosystem that enables artists to thrive, earn recognition, and make a living from their craft.

To achieve this, Vingroup has invested in three specialized companies:

• V-Culture Talents – Vietnam Cultural and Artistic Talent Development JSC
This branch focuses on education and training in traditional and modern art forms such as chèo, quan họ, ví dặm, cải lương, and đờn ca tài tử. It aims to discover and support young artists while preserving the country’s artistic heritage.

• V-Film – Cinema Development JSC
Dedicated to Vietnam’s cinematic future, V-Film covers film production, distribution, television, and music publishing. It also invests in developing the next generation of filmmakers — from directors and screenwriters to actors — to bring Vietnamese stories to international audiences.

• V-Spirit – Event Organization JSC
Specializing in significant events, exhibitions, and artistic showcases, V-Spirit aspires to become Vietnam’s leading cultural event brand, taking Vietnamese creativity to global platforms and reinforcing the nation’s cultural influence.

“Culture Is the Soul of Progress”

According to Nguyễn Việt Quang, Vice Chairman and CEO of Vingroup:

“Culture is not only the spiritual foundation and a measure of social development but also a driving force for a sustainable future. Establishing the Culture pillar reflects Vingroup’s desire to fulfill its responsibility to the community and honor the nation’s heritage.”

He emphasized that this initiative is about creating a respected environment for artists, one where dedication is recognized and creativity thrives.

Connecting Vietnam with the World

Vingroup’s expansion into culture is not merely symbolic — it is strategic. By creating a robust artistic ecosystem, the Group aims to stimulate tourism, domestic consumption, and international collaboration. The Culture pillar will support cultural exchange programs and cross-border partnerships, ensuring Vietnamese creativity resonates far beyond its borders.

As the curtain rises on 8Wonder and the new cultural era it represents, Vingroup’s message is clear: Vietnam is ready to take its place on the world stage — not only as a destination but as a source of inspiration.