Yesterday we began a series on online travel agency CEOs, and a recent interview conducted by USA TODAY’s Veronica Gould Stoddart and Roger Yu. We analyzed a bit, some key decision makers’ mindset on the question of whether consumers want (will get) richer content from these industry giants during their travel searches. Expedia, Orbitz, TripAdvisor, parent Expedia, Travelocity, and Priceline bosses all had their views there.
With the holiday travel season upon us, and Google pushing online travel giants around, the best Orbitz can come up with is a mobile application and a drug store marketing deal. American Airlines is about to pull one of Orbitz’s biggest calling cards and the company is doing research about holiday airport traffic? Just what is up with this online travel giant leaves room for much speculation.