The Iconic Luxury Brand will Move Into Exclusive 40-story Tower as the Crown Jewel of the Highly Anticipated Belgrade Waterfront Development.

Starwood Hotels & Resorts Worldwide, Inc. today announced the signing of The St. Regis Belgrade and The Residences at The St. Regis Belgrade, a development project slated to open in 2019. Owned by Belgrade Waterfront LLC, the 125-room hotel will additionally feature 220 St. Regis branded residences in Kula Belgrade, the country’s highest mixed-use tower that will form the centerpiece of the new Belgrade Waterfront development.

Rendering of Kula Belgrade building which will house The St. Regis Belgrade and The Residences at The St. Regis Belgrade (Photo: Business Wire)

“We are delighted to strengthen our relationship with Belgrade Waterfront LLC and to introduce the St. Regis brand and its bespoke hospitality to Serbia,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Belgrade is fast emerging as a popular tourist destination in Europe and we are proud to be part of this new, exciting landmark development.”

The St. Regis Belgrade will occupy the first nine floors of Kula Belgrade and will offer 125 elegant rooms and suites looking out to the city or River Sava. The hotel will feature distinct dining experiences including a destination restaurant at the top of the tower with panoramic views, an all-day dining venue and the St. Regis Bar, inspired by the iconic King Cole Bar at The St. Regis New York. Luxury leisure facilities will include a spa, pool, gymnasium, and unrivalled event and meeting space for special celebrations.

Guests at The St. Regis Belgrade will get to experience renowned hallmarks of the St. Regis brand, including St. Regis Butler Service which provides anticipatory service and customizes each stay according to personal tastes and preferences.

“The cooperation between Belgrade Waterfront and Starwood with The St. Regis Belgrade is a sign of prosperity for Serbia and its potential as a tourist destination. Setting the tone for Belgrade Waterfront, the St. Regis brand is renowned for providing unmatched services for its guests,” saidNikola Nedeljkovic, General Manager, Belgrade Waterfront. “Situated at a prime location in Kula Belgrade, the highest tower in the development, The St. Regis Belgrade will offer sweeping city and river views from the observation deck at the top of the tower.”

More than 550 feet tall and overlooking the Sava River and Kalemegdan Fortress, Kula Belgrade (Belgrade Tower in English) will set an unprecedented architectural Benchmark for property developers in the region. Designed by internationally acclaimed design firm Skidmore, Owings & Merrill Global,Kula Belgrade will feature an observation deck at the top of the tower which will be the city’s only public observatory at this height.

The landmark building will feature 220 luxurious St. Regis branded residences ranging from 750 to 1700 square feet spread across the 14th and 39thfloors. Residents will enjoy access to the services and amenities at The St. Regis Belgrade.

“This signing fuels Starwood’s strong growth momentum in Europe, where we continue to see a demand for high-end hotel accommodations,” said Karl Bieberach, Vice President, Development, Starwood Hotels & Resorts, Europe, Africa and Middle East. “We are particularly interested in expanding our luxury portfolio and The St. Regis Belgrade will be a terrific addition to our strong and growing footprint in the region.”

Situated along the Sava River, Belgrade Waterfront will feature commercial hubs, hotels, educational institutions, healthcare amenities, a 1.1 mile long public waterfront and parks featuring leisure attractions. The project will also feature aCultural District and Historic Plaza, further making the city a cultural and artistic destination. The master planned community will also feature W Belgrade and The Residences at W Belgrade which are scheduled to open in 2019.

For more information, visit www.stregis.com and www.belgradewaterfront.com.