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Save the Blue Heart of Europe in Albania

Phil Butler - July 27th, 2018 09:03 am

From Patagonia's "Save the Blue Heart" campaign

From Patagonia's "Save the Blue Heart" campaign

2018-07-27

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Most people reading this article will be unappraised of the fact that Europe has only one wild river left untouched by human engineers. In the wilds of Albania, the Vjosa River flows from its origins at Mavrovouni mountain in Northern Pindos mountain chain in Greece, to wind down through the Balkan mountains to the beautiful the Adriatic Sea. The river and the region surrounding it are known as the Blue Heart of Europe, roughly 2,500 square miles of pristine nature that is now in danger.

The Aoös (Greek: Αώος) or Vjosë River is a 272 kilometers (169 mi) long rivulet of pristine nature fed by tributaries like the Voidomatis, Sarantaporos, Drino and Shushicë. Named for the Greek goddess Aphrodite’s lover and the first king of Cyprus, the river system is currently endangered by plans to create no less than 36 hydropower dams planned across the region. For those unaware, the area already has over one thousand, and there are almost three thousand more planned.

Përmet District,

The Përmet District of Albania – Thanas Todhe CC 3.0

Campaigners against the projects dreamed up by global financiers and banks as the damming of these rivers will cause irreparable damage to local ecosystems. But financial concerns are not listening. A story at The Telegraph brings to light efforts by the clothing brand Patagonia, and their Director of Environmental Initiatives, Mihela Hladin Wolfe, who says these new dams will not destroy the tourism industry in the region as well. Citing Wolfe from The Telegraph piece:

“They put the river into the pipe, they channel it into a flow for power and for kilometers they dry the river completely. They change the whole water scheme of the region. Hydro is an old technology. There are lower impact [energies] out there. Nature is slowly disappearing because of the decisions we are making.”

Wolfe and Patagonia have made a documentary film, Blue Heart, which frames the devastating aftermath of damming this and other Balkans river systems. The video below is from the Save The Blue Heart of Europe campaign, a film created when 30 scientists investigated this amazing river system last year.

This part of Albania is attracting many outdoorsmen and tourists keen to experience the wild beauty of the Balkan states. The mountains and valleys of the countries of the former Yugoslavia are amazing, and tourism arrivals to the region have skyrocketed in the last decade. But environmental groups like River Watch, EcoAlbania, and many others say ecotourism and Albania’s nature-loving visitors will dry up if the proposed 400 MW dam system is completed. Such groups have petitioned Albania’s decision makers to halt such plans and declare it a national park.

But what stands to be lost with the damming of this last remaining European river system is more than tourist dollars. The Vjosa River is the last remnant of pristine wildness, an untamed and free-flowing reminder of our European origins. This magical place of beautiful canyons, braided river sections, islands, oxbows and meandering ribbons of crystal water are what’s left of the way things were. In some places, the Vjosa widens like America’s Mississippi to over 2 kilometers in width. And unlike many of the other great river systems in the world, the Vjosa’s tributaries are free-flowing and intact as well.

You can do your part to help save what’s left of Europe’s wild outback. The folks at Patagonia have created several initiatives under the hash #SAVETHEBLUEHEART – Don’t let this last vestige of wild Europe be destroyed forever.

Tags: #SAVETHEBLUEHEART, albania, Aoös, Blue Heart of Europe, Mihela Hladin Wolfe, Patagonia, Vjosa River, Vjosë River

Phil Butler

About Phil Butler

Phil is a prolific technology, travel, and news journalist and editor. An engineer by trade, he is a partner in one of Europe’s leading PR and digital marketing firms, Pamil Visions PR. He’s also a Huffington Post contributor on many topics, a travel and tech writer for The Epoch Times in print and online, and for several magazines including Luxurious. Phil also contributes regularly to Travel Daily News, The official Visit Greece Blog, and is an analyst for Russia Today and other media. His firm has done all the content for Time Magazine’s top travel site Stay.com, as well as other online travel portals such as Vinivi out of France. He’s also a very influential evangelist of social media and new digital business, with a network of some of the most notable business people therein.

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