Argophilia

Αργοφιλία: For the love of the journey.

Travel Technology

Hoteliers, HTTPS Is Imperative!

Mihaela Lica Butler

Besides being an SEO ranking factor, HTTPS is an imperative for user’s peace of mind. Sites marked “not secure” in Chrome may loose vistors and ROI.

MyGuestXP Provides Curative for Negative Hotel Reviews

Phil Butler

A new and innovative online platform I ran across is taking aim at mitigating negative hotel guest reviews. MyGuestXP connects any hotel Wi-Fi systems, allowing hotel management to step in before negative reviews hit websites like TripAdvisor.

Luxury Ukrainian Hotel Leopolis Improves Revenue with RateTiger

Argophilia Travel News

Leopolis Hotel, a landmark Ukrainian hotel has successfully optimized online distribution connectivity to improve their hotel occupancy and revenue, by leveraging RateTiger. The property, which has been using RTConnect for channel management, ARI updates, and Reservation Delivery has seen a substantial improvement in efficiency resulting in minimizing overbookings and reducing workloads.

Travelotopos Adds CarMates to Growing Business Network

Phil Butler

Greek technology company Travelotopos has just announced a new cooperation with CarMates, a new car rental company in Greece and Cyprus. News of the cooperation in between Travelotopos and the agency connected to RentalCars of the platform booking.com promises a new competitive dynamic for a small Cyprus startup company. But there may be more to the Travelotopos story than meets the eye. 

Artificial Intelligence (AI) for the Hotelier: Frank Reeves

Argophilia Travel News

The most confusing aspect of hotel technology these days is discerning real innovation from PR buzz. The need to market and sell products and services always skews the reality, but by taking technology (any technology) down into its basic form consumers can sift through the buzz to discover the real value. With this kind of consumer focus, we thought this great breakdown from Avvio might help sort some of the confusion. 

A Guide for Hotels: Simplifying Provider Selection

Phil Butler

The job of the hotel director gets ever more complicated as traditional business is forced to adapt to the ever-changing marketing and technology innovations and services. However complicated these new tools and services may be though, age old business logic still applies.

The Reality of Hotel Website Conversion from FASTBOOKING

Phil Butler

A new report out from FASTBOOKING reveals that the average hotel website conversion rate is only 2.2 %. The same report also tells us that the top 20 % of hotels convert at a rate of 5.6 %, while the bottom fifth only convert at a pitiful 0.3%. Clearly, the spread in between leaves a gulf of disparity. For hoteliers wanting to get a grip on how to bring their properties into optimization, this FASTBOOKING paper offers help.  

FastBooking Report Reveals Recipe for Direct Distribution

Phil Butler

A new report and a revealing graphic from FastBooking reminds us that hotelier uptake for using more and more advanced tools and strategies needs to be incremental. The report entitled “A guide for independent hotels: budget hotels, small luxury hotels, and hotel groups” shows how CRM and other energies need to work hand-in-hand with websites, social, SEO and SEM, email marketing, metasearch and other facets to spur direct bookings.