Airbnb announced recently collaborations with a number of tech companies, in order to boost the company’s business conversions. API tests last year with the likes of Live Rez, BookingPal, Kigo and LeisureLink, as well as other connections, promise Airbnb hosts a billboard to reach even more guests. Tech connectedness is certainly Airbnb’s forte, as is the shared economy, but there’s some trouble brewing too. Here’s a look at what’s up with travel’s most forward thinking company this month.
Travel Technology
SnapShot GmbH and University of Surrey Team Up
Next month, analytics startup SnapShot GmbH will team up with the University of Surrey School of Hospitality and Tourism Management, to provide a 2 day course on hotel revenue management. According to the news, the new offering will focus on pricing, marketing and distribution for hotel businesses.
SnapShot GmbH Demos to Vienna Hotels
In hotel technology news this week, analytics startup SnapShot is touring European cities demonstrating its new flagship product to hotel execs. Yesterday, company CEO Stefan Tweraser was in Vienna at Hotel Melia showing off the free cloud-based data analytics tool.
Comanche International & TravelClick Partner
Comanche International, a leading Thai property management player, and cloud based revenue booster TravelClick are now interconnected via two-way integration of TravelClick’s iHotelier reservations solution into Comanche’s property management system (PMS).
Adara Introduces Traveler Spending Scores
Marketing data company Adara has just released “traveler value score”, a tool that estimates an anonymous subject’s customer’s capacity to spend on travel and lodging. The news tool can help hoteliers pitch rooms and services more precisely, thereby elevating or optimizing revenues, according to the company. While the potential for filtering spending potential seems fantastic, there may be some stumbling blocks.
Expedia Accelerator: Step Right Up, You Hotelier Fools
Yesterday I wrote a short post on LinkedIn “Pulse” with my view on Expedia’s new “Accelerator” marketplace. The experiment where hoteliers get to bid for the hotels’ visibility on the OTA, it resembles a carnival act for me. At least one comment on my LinkedIn, suggesting I was a mean spirited ranter because of my […]
Polish Investors Chip In $2 Million for Oktogo OTA
Oktogo, a Russian startup company we covered a good many times, has secured an additional $2 million in funding from MCI Management private equity.
Using Big Data for Breakfast
For a few years now digital experts have discussed the importance of “personalization”, the so-called “guest experience.” While the concept is not a new one, like so many marketing or “buzz” terms, the reality of providing real customer value is often lost in the shuffle. Is Big Data really so useful? Can your business leverage […]
The Uniquely Compelling Appeal of Big Data
Five years ago the world-wide-web was horrified at the concept of usable user data. Today every business from high fashion to the local laundry-mat wants to know how to convert customers via predictive intelligence. Technology is gearing up to meet a Big Data conundrum, as marketers wring their hands awaiting the golden ring that signifies an R-O-I bonanza. But at this stage of trend analysis, most experts agree that the analytics ship has not yet arrived. Here’s a succinct look at where we really are.
Former Google Exec Dr. Stefan Tweraser Named SnapShot GmbH CEO
Hotel tech startup, SnapShot GmbH has announce the selection of former Google Germany director, Dr. Stefan Tweraser as the Austrian company’s CEO. Borrowing from the talents of this technology company manager, SnapShot hopes to fast forward development of a much anticipated new produce, as well as building a powerful business presence in the space.
On an Island of Hospitality Data: Using Pineapple Search
Over the last dozen years I’ve tested just about every search technology that exists. From back in the so-called “search wars”, to new forms of AI and semantic intelligence, the ultimate goal of any search device is relevance for the user. Today I tested a little hospitality search engine called Pineapple Search.
HomeAway: The Latest Acquisitioin in Expedia Buying Spree
News from Expedia tells of the OTA’s coming purchase of holiday rental firm HomeAway. In a deal estimated at $3.9 billion, the Texas based startup could punch a hole in the alternative accommodations space for the famous brand.
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