- AI tech is either a blessing or a nemesis for PR pros in hospitality.
- Hotels and travel companies use AI to fine-tune how they communicate with customers.
- Predictive tools help PR teams target the right audience at the right time.
- Chatbots steal jobs like an efficient, polite thieves at a customer service desk.
- The future of AI will likely make even your favourite PR human sound like Siri’s cousin.
- Drivers and tourists should expect more tailored updates, even if it feels eerily on-the-nose.
The “AI PR” Revolution in Hospitality
Remember road trips before Google Maps? Tourists clutched oversized paper maps like they were launching a nationwide scavenger hunt. Fast forward, and now travellers rely on AI assistants for everything: booking hotels, choosing gas stations, and even finding “quaint” roadside diners (carefully curated by algorithms, folks). Hospitality PR is riding the same AI bandwagon—whether it wants to or not.
Hotels and travel services have started using AI tools to analyze customer needs, tweak marketing messages, and make visitors feel like the VIPs they pretend to be on Instagram. For example, AI scans online reviews faster than a PR intern with caffeine jitters. It spits out reports on what’s working and what’s facepalm-worthy. But let’s not lie to ourselves—these improvements make some wonder if the human touch is headed for early retirement.
Future AI Trends: Smarter or Just Creepy?
- Predictive PR Tools: AI is better at guessing what tourists want next. (Creepy? Possibly. Useful? Definitely.)
- AI-Powered Messaging: Gone are the days of vague brochures. Instead, travellers now get ultra-specific updates—like “Hey, there’s a three-star motel that matches your budget and borderline obsession with mid-century decor.”
- Chatbots Everywhere: Love or hate them, these digital helpers answer guest questions faster than most tired front-desk clerks. (No offense, Kevin at the Marriott.)
Tourists might appreciate these changes, but drivers? They’re just trying to avoid traffic and find coffee without Siri chiming in with passive-aggressive detours. Still, that’s where AI-powered navigation tools are winning. They optimize routes and share PR-driven messages, such as, “Stop by this tourist attraction because an algorithm says you’ll care.” Spoiler: Maybe you don’t.
Is it progress or overkill? Hospitality PR teams argue it’s progress. Tourists might say otherwise when they realize AI knows their plans better than they do. Either way, the bots aren’t leaving anytime soon.
So what’s the takeaway? Whether you’re a tourist, a driver, or an overworked PR manager, AI in hospitality is here. Will it transform the industry or annoy everyone involved? Only time will tell. For now, embrace the weird future where chatbots write press releases and predict your next road rage outburst.
