Info-Tech Research Group has introduced an AI/ML Use Case Library designed for the hospitality sector. A recent study by the group highlights the significance of creating a solid business justification to back significant investments in innovative projects. It also provides valuable information on typical obstacles and effective strategies in the field.
The hospitality sector is now experiencing significant change, dealing with several complex difficulties, such as shifting customer patterns and the need for operational effectiveness. It is essential to strategically integrate IT with business goals to meet these growing needs, especially when adopting new technologies. For small hotels and chains with limited resources, implementing technologies like artificial intelligence (AI) and machine learning (ML) is a substantial investment that needs a robust commercial justification. Info-Tech Research Group has recently published its newest research, the AI/ML Use Case Library for Hotels, to address this urgent demand. This resource is designed to assist IT executives in the hotel industry in utilizing AI and ML to improve company operations and enhance guest experiences.
Hotel business and technology leaders must work together to map out tactical and actionable plans to support an organization’s strategic goals and reach Exponential IT status. An effective AI and ML transformation plan executed within the next one to two years can define the next one to two decades.
Elizabeth Silva, senior research analyst at Info-Tech Research Group
Info-Tech’s most recent study focuses on the difficulties of updating technology in the hospitality sector, emphasizing the crucial requirement for a thorough business case to support the substantial expenditures needed for change. The paper also highlights frequent challenges of AI and ML projects, including project delays and exceeding budget limits. The company recommends that examining top industry practices can stimulate initial brainstorming sessions and speed up the roadmap’s transformation.
AI Advantage for Hotels
The company’s blueprint guides IT leaders to create transformation roadmaps for the hotel industry, providing significant insights despite different implementation approaches. The report highlights many new potentials for hospitality firms that invest in AI and ML:
- Guest Attraction: Gen AI and ML may enhance property attractiveness and optimization in the business by utilizing data-driven decision-making and modern technologies to boost guest interest.
- Guest Entertainment: Utilizing innovative AI technology may elevate the standard of on-site activities, guaranteeing visitors are captivated and amused by novel encounters.
- Guest Retention: AI can facilitate significant visitor encounters to improve engagement and cultivate recurring experiences via outstanding operations.
- Back of House: AI and ML may enhance the employee experience by implementing improvements that simplify tasks and enhance enjoyment, ultimately boosting job satisfaction.
As the industry adopts these sophisticated capabilities, hotels are more equipped to fulfil the changing expectations of guests and maintain a competitive edge in the market. The firm’s study showcases creative use cases that will assist IT executives in illustrating how new technologies can transform the hospitality industry, allowing hotels to provide exceptional service and operational efficiency.
