Following the recent news of Hungarian national carrier Malev’s bankruptcy, air passengers to Southeast Europe are facing fewer choices combined with increased fares, according to travel agents in the region.
2012 will no doubt be a challenging one for the airline industry. AMR going bust, and even budget carriers feeling the pinch in 2011, many will likely founder in the coming months. One carrier, Germany’s second biggest carrier Air Berlin, looks to be applying lessons hard learned early on in the year.
The war between online travel companies and airlines is heating up. Expedia counters American Airline’s move to dump Orbitz, as Delta begins its abandonment of smaller OTA’s. Can online travel giants win out over the service providers they actually depend on? Much depends on the customer in the end.