- Swiss-Belhotel International and Sheng Tai International sign an agreement to expand hotel developments in Malaysia.
- New, internationally branded hotels are set to open in Melaka and other tourist hubs.
- Projects include beachfront and mixed-use resorts designed for international travelers.
- The alliance aims to boost Malaysia’s growing tourism and luxury travel market.
Swiss-Belhotel International, renowned for its mid- to high-end hotels worldwide, is partnering with Malaysia’s Sheng Tai International to introduce new hospitality projects to some of the country’s premier destinations.
The partnership focuses on opening new luxury and lifestyle hotels, particularly in Melaka, one of Malaysia’s most historic and visited cities. These properties will feature the brand’s signature mix of modern comfort, local flair, and strong sustainability focus.
Tourists can expect new options in:
- Beachfront resorts along Malaysia’s coastlines
- City hotels within mixed-use developments are ideal for business and leisure
- Cultural getaway spots in areas rich in history and heritage
Why Melaka
Melaka, once a central trading hub on the Straits of Melaka, is today a UNESCO World Heritage Site famous for its colonial-era buildings, Peranakan cuisine, and vibrant night markets. The upcoming hotels are expected to cater to the city’s rising visitor numbers while adding international-level amenities.
Known for its multicultural past, Melaka has been a meeting point for traders from Arabia, India, China, and Europe since the 14th century. Its layered charm draws travelers looking for a slower, more colorful Malaysia—and the upcoming Swiss-Belhotels are set to elevate that experience.
Travelers can look forward to:
- Views of the Straits of Melaka, one of the busiest waterways in the world
- Strolls through Jonker Street, packed with Peranakan crafts, snacks, and antiques
- Fusion cuisine, from spicy Nyonya laksa to Portuguese-influenced seafood stews
- Sunset river cruises, where the old town lights up in warm golds and reds
Swiss-Belhotel’s Chairman Gavin Faull said the move strengthens the group’s footprint in Malaysia, a market they have long valued for its blend of tradition and growth. Sheng Tai’s CEO, Dato’ Leong Sir Ley, added that the collaboration would “elevate Melaka’s hospitality landscape and contribute to the local economy.”
For Guests
The first projects under this partnership are expected to include beachfront properties, spa retreats, and city hotels within Sheng Tai’s luxury developments. For tourists, this means:
- More international-standard stays in historic Melaka and nearby destinations
- Easy access to coastal experiences and cultural sites
- A growing range of modern, eco-conscious accommodations in Malaysia
As Malaysia continues to attract international visitors seeking cultural depth and natural beauty, the Swiss-Belhotel–Sheng Tai alliance promises to make the journey smoother, more stylish, and deeply rooted in place.
