- Pieria’s tourism organization presents “Flavors of Olympus Riviera: The Burger Story” at Philoxenia 2025.
- The event pairs chef Andreas Asmanidis and journalist Sakis Papadopoulos.
- Pieria also pedals into the 5th Bike Friendly Forum.
- Focus: gastronomy, sustainability, and Olympus-level branding.
Branding Olympus, One Burger at a Time
The Pierian Organization for Tourism Development and Promotion (ΠΟΤΑΠ) is back on the road, or rather, the grill — heading to Philoxenia 2025 in Thessaloniki to show the world that Greece’s most divine mountain now comes with fries on the side.
From November 14 to 16, under the banner of “Olympus Riviera,” ΠΟΤΑΠ will represent Pieria’s tourism portfolio with a menu of buzzwords: sustainability, authenticity, and local flavor. The main event? A gastronomic show titled “Flavors of Olympus Riviera: The Burger Story,” featuring chef Andreas Asmanidis and journalist Sakis Papadopoulos.
It is, as the name suggests, a burger with ambition — an edible metaphor for blending local produce with global appetite. Somewhere between feta and aioli, Olympus meets Instagram.
From Mount Olympus to the Bike Lane
If the burger does not move you, perhaps the bicycle will. Earlier that same day, Saturday, November 15, at 11 a.m., ΠΟΤΑΠ will roll into the 5th Bike Friendly Forum at the “Nikolaos Germanos” Conference Center.
There, Pieria will be showcased as a Bike Friendly Destination, championing sustainability and sweat equity. Representing ΠΟΤΑΠ, Iordanis Papadopoulos, President of the sports association Trias, will highlight how cycling and tourism can coexist peacefully — provided you have the thighs for it.
A Pavilion of Possibilities
Throughout Philoxenia, ΠΟΤΑΠ will occupy space at the Central Macedonia Region pavilion (Hall 15), continuing its collaboration with regional authorities to promote the Olympus Riviera as the brand Greece did not know it needed. The message is consistent: from mountain to burger bun, Pieria can do it all.
The initiative aims to “enhance extroversion” and “increase destination visibility” — phrases that sound much better in press releases than they do over a sizzling grill. But that is, after all, the beauty of tourism marketing: a bit of vision, a dash of oregano, and the hope that someone somewhere will book a room because of a patty.
