Hellenic Breweries of “Atalanti” (EZA) has won 4 Superior Taste Awards at the International Institute of Higher Taste and Quality (iTQi). The brewery won for the beer premium lager, eza premium pilsener, blue island and eza alcohol-free. This is the second consecutive year products of the Greek Brewery Atalanti have been among the best quality and tasty products in Europe.
The International Taste & Quality Institute (iTQi), based in Brussels, is the world’s leading organization dedicated to certifying the taste of food and drink products. This year judges from the 15 most prestigious European culinary and sommeliers associations, including the Maîtres Cuisiniers de France, Academy of Culinary Arts, Hellenic Chefs’ Association, Académie Culinaire de France tested solely on a blind basis, without packaging, and without any identification.
Each judge samples the product and assigns a numeric score to each criterion from the sensory analysis on an evaluation sheet provided. The scores are then tallied to reflect the overall feeling of hedonic pleasure (the most important weight in the final mark) and other criteria like vision, smell, texture, flavor, and mouth-feel. In all, a total of some 1,850 products from 90 countries were evaluated. The Greek beers, flavoured with unique tastes from all across the country, managed to stand out from the competition. In this year’s competition, the two-star Eza Fine Lager, premium pilsener, and Blue Island received 2 stars, with alcohol-free taking 1 star. Athanasios Syrianos, President, and CEO of the brewery had this to say about the competition:
“It is a pleasure and pride to see the beers of the Hellenic Breweries of Atalanti, which we make with such love and passion, travel all over the world and be distinguished for their unique flavor and quality. The distinctions from the International Institute of Higher Taste and Quality constitute for all of us a reward for our efforts, but they also push us to try every day for the best.”
EZA was founded back in 1988 as a subsidiary of the German Lowenbrau Group.