Last week Finnair became the 200th airline to deploy Travelport’s rich content and branding merchandising solution. As part of a full content deal in between the airline and Travelport the travel tech firm will now connect 180 countries with real-time access to Finnair fares.
Following Delta Airlines, Virgin Australia, United Airlines, and South African Airways, Finnair becomes the latest major carrier to allow bookings via Travelport’s platform. Finnair commercial strategy, distribution and data science lead Rogier Van Enk had this to say about the deal:
“Travelport’s innovative merchandising capabilities will provide the platform for our business to better explain our value proposition to travel agents and grow sales. We are looking forward to this new chapter in our long-standing collaboration with Travelport.”
Travelport has also announced Finnair as the 200th airline to have adopted its industry-leading merchandising solution. For travelers the ability to make use of the rich content directly when booking through online travel agencies though an API also adds value.
According to Travelport’s air commerce senior vice president and managing director Derek Sharp, the Travelport deal “marks a significant milestone for one of Travelport’s flagship products”. Finnair flights are now presented with rich content and branding on an intermediary channel of great value.