Argophilia

Αργοφιλία: For the love of the journey.

World

Holiday Inn Launches New Marketing Campaign Focusing on Change

Aleksandr Shatskih

Famous midpriced hotel chain Holiday Inn launched an interesting marketing campaign aiming to win back clients and reintroduce itself to travelers. With 1,250 Holiday Inns worldwide, the hotel company, owned by InterContinental Hotels Group, wants to show through the “Change Your View” campaign the makeover the hotels recently went through and the way it adapted […]

Scandinavian Hotel Owner Petter Stordalen Rewinds Hospitality Ethics

Phil Butler

In yet another disruptive move to propel his company to the forefront, Nordic Choice Hotels boss Petter Stordalen dumps all pay TV porn at his 170 plus hotels across Scandinavia. Known in the past for creating trends, Nordic Choice’s flagship Oslo hotel, THE THIEF, has already replaced xxx video with contemporary video art. The dynamic hotelier seems set to redefine the lines in between alluring experience and tacky and sensationalist sexuality.

Spirit Airlines: In the Spirit of “El Cheapo” Flight

Aleksandr Shatskih

If you think super cheap airlines have reached maximum altitude, think again. Spirit Airlines Inc. Air travel tightwad and boss of America’s cheapest passenger carrier, Ben Baldanza, is squeezing the last penny out of each customer dollar.

CityPASS Deals for Fall Vacationers

Aleksandr Shatskih

With back-to-school just around the corner, the ads on TV do as much to signal the coming of Fall as any barometric changes. For travelers who still want to get in their vacations though, the shorter lines and smaller crowds of Fall spell a special kind of value. To save time and money, the CityPASS® program is full of ticket booklets and admission cards for prepaid admission at huge discounts.

Get Wet: The World’s Best Waterslides

Argo Contributor

The kid in every thrill-seeker can’t resist a freakishly high waterslide. From Dubai to Brazil, take in breathtaking views atop the world’s tallest waterslides before you gleefully plunge into an awaiting pool below. These are the most outrageous, hair-raising waterslides in the world.

Viva Brazil! A Guide to the 2014 FIFA World Cup

Argo Contributor

One country, 12 host cities and 3.3 million tickets. The 2014 FIFA World Cup is from June 12 to July 13 in Brazil, and it’s guaranteed to be festive to the extreme. In preparation, Brazil is currently doing renovations in 13 airports and reworking the infrastructure of 12 cities.

It’s True – Europe Entering “Mini Ice Age” – Huh?

Phil Butler

Here in Germany it’s cold, unseasonably cold. Spring has been and it almost gone and each morning we awake to a chill house, go to work in the cold rain, enter damp and cool offices. In France, just across the border, businesses from farming to tourism are feeling the pain of what may be the next Ice Age.

The number of Britons Choosing a Staycation to Rise 65% this Year

Aleksandr Shatskih

The tourism industry in the UK will see a boost to £12billion this year especially since two in three families plan to have a staycation this summer, a 65% rise this year, according to a recent research commissioned by Travelodge and presented by DailyMail. The study consisted of an online poll of 3,000 people and […]

Easy Ecotourism: 5 Steps to Sustainable Travel

Argo Contributor

It’s fairly easy to be environmentally friendly at home, where you have easy access to recycling facilities and reusable goods. But when you travel abroad, you’ll often find that these services and items don’t exist.

Missouri Tourism Launches “Enjoy the Show” New Advertising Theme Campaign

Aleksandr Shatskih

I’m really happy when I see campaigns aimed at promoting the specific attractions of a given place, so it was with pleasure that I discovered that Missouri Tourism and advertising agency-of-record Hoffman/Lewis unveiled “Enjoy the Show” theme in their promotional campaign. This new theme is part of the long-going advertising campaign with the motto “Show-Me State”.