Argophilia

Αργοφιλία: For the love of the journey.

Hotels

Marriott’s Europe Footprint: Two Pronged Strategy Takes Shape

Phil Butler

News earlier this month that Marriott International plans to open five Moxy Hotels in key European cities reveals a powerful positive movement for certain European destinations. The new hotels, slated for Munich, Eschborn and Berlin in Germany; and Oslo, Norway; and Aberdeen, U.K. point to markets set to grow.

Boutique Hotels Get Aboard the Big Data Train

Aleksandr Shatskih

Big Data is catching on in the hospitality industry but it’s not just the biggest hotels that are leading the revolution. Smaller, boutique hotels are rapidly becoming data-driven too, using analytics to track and meet the demands of chosen demographic.

7 Days Booster Launches Quietly, Big Players Watch from Wings

Aleksandr Shatskih

Yesterday at ITB Berlin, the Executive Director of Plateno Group, Eric Wu (at left) announced the launch of 7 Days Booster, a hotel platform that combines online distribution, marketing education, property upgrades and a direct connect to more than 80 million Chinese loyalty travelers. Billed as an agnostic solution for any hotel or group of hotels, […]

The Hotel Business and Critical Mass

Phil Butler

Any hotel executive reading this will have arrived here via social media, Google, or as a direct reader via RSS feed. The same reader is probably reading during a commute, on a smart device, or using an iPad for night table reading. Technology has almost overnight, changed our personal and business lives in ways we never could have imaged even 5 years ago.

Why Is Every Hotel Not Selling Rooms Via Bidroom?

Phil Butler

When was the last time you really compared the prices you pay for hotels stays? If you are like most people, time is never on your side, and loyalty or brand awareness simply must play a role in your travel decision making processes. A Dutch startup a friend recommended, Bidroom addresses several problems caused by […]

7 Days Premium Linz-Ansfelden Opens

Aleksandr Shatskih

A new budget brand has arrived the European hotel scene. 7 Days Premium Linz-Ansfelden is the initial offering of a chain focused on young, technology savvy travelers.

Status Update: Predictive Analytics for Hotels

Phil Butler

What’s the one question every hotel owner, director, and revenue manager on Earth wants to ask about Big Data and predictive analytics? “Where’s the proof?” This is what’s missing from every conference presentation, and ever marketing pitch for tech tools that will jump start the new business intelligence (BI). For those in need of such […]

Solving the Big Data Analytics Riddle for Hotels

Aleksandr Shatskih

Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.

A “Story Experience” at Angleterre Hotel

Phil Butler

In a world full of hospitality choices, amid a hotel landscape where everywhere feels like the same place, it is not easy to find a truly unique experience.