Argophilia

Αργοφιλία: For the love of the journey.

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Olive Oil: Benefits and Its Importance in the Cretan Diet

Mihaela Lica Butler

The olive tree is one of the most revered plants in the Mediterranean basin and has significant symbolistic in Greek mythology. As the symbol of the goddess Athena, the plant was revered in ancient Greece and it still bears importance today as the source of the oil that plays such an important role in the […]

Two Days Staring Into the Eternal On Incredible Crete

Phil Butler

Crete is a multifaceted mystery, a layer cake of human civilization made up of more than 5,000 years of history, tradition, and culture. A recent trip to a lost Minoan city proves once more, the treasure of the island is an eternity of peace.

Winter On Crete: An Adventure in a Normal Paradise

Phil Butler

A weekend jaunt in the countryside of Crete ends up in a reintroduction to what it means to really be free, human, and happy. A salty Cretan fisherman is the hero of this story about living right in paradise.

Santo Maris Oia Rebrands Santorini Hotel Experience

Phil Butler

Santo Maris Oia Luxury Suites & Spa, one of Santorini’s most successful luxury hotels, has just unveiled a new corporate identity and logo designed to brand its authentic hospitality philosophy. Part of the Metaxas Group of Companies, the award-winning property aims to redefine the luxury experience.

Winners and Losers of the Crete Hospitality Games

Phil Butler

Whoever came up with the idiomatic expression “The devil’s in the details,” must have made a bad hotel choice or two in their lives. Since retiring from the travel public relations and marketing game, I notice an uptick in sloppy marketing efforts that are almost completely reliant on Google ads, OTAs, and the big tour operators. For hoteliers here in Greece, the lost opportunity costs of such reliance will eventually tell. It is with this eventuality in mind that I present the following.