- Industry leaders meet in Casablanca on November 19–20 for the Summit.
- Focus: whether Morocco’s hospitality supply matches its 2030 tourism ambitions.
- Global brands expand their pipelines in key cities, including Casablanca, Marrakech, and Tangier.
- Morocco aims to capitalize on the infrastructure build-out ahead of the 2030 FIFA World Cup.
The Countdown to 2030
Casablanca is hosting the second Showcase Summit, bringing together major players to assess whether Morocco’s hospitality supply is advancing in line with its infrastructure and tourism goals. With the 2030 World Cup in view, supply timing, location, and scale are under scrutiny.
Market & Supply Data
- Morocco received approximately 17.4 million international visitors in 2024, a ~20 % increase over the previous year. Reuters
- The country aims to reach some 26 million visitors by 2030 in the context of the World Cup. Reuters
- The wider tourism and hotel market was valued at approximately US $4.50 billion in 2024, projected to reach US $7.50 billion by 2032, representing a compound annual growth rate (≈ CAGR) of 6.5%. Verified Market Research
- Hospitality-specific forecasts indicate growth of ~ US$1.84 billion during 2024–2029, at a CAGR of ~6%. Research and Markets
These numbers illustrate the gap between tourism demand growth and current supply levels — a gap that hotel brands and developers are aiming to close.
Industry Response
- Wyndham Hotels & Resorts: With a 25-brand portfolio, the company is expanding in Morocco (e.g., Fes, Tangier, Casablanca, Marrakech, Rabat) to support “quality and affordable branded accommodation”.
- Radisson Hotel Group has elevated its Morocco ambition to 30 hotels by 2030, targeting city and coast corridors (Casablanca, Marrakech, Rabat, Tangier, Agadir, Fez).
- Aleph Hospitality: Plans to open a regional office in Morocco in Q1 2026 to strengthen local operational presence and owner relations.
- TGP International: Focusing on the wider hospitality ecosystem (F&B, wellness, gastrotourism) to complement hotel supply.
“We’ve lifted our Morocco ambition to 30 hotels by 2030, building on an already robust development pipeline and tightening our city-plus-coast focus,” says Erwan Garnier, Senior Director of Development, Africa at Radisson Hotel Group.
Key Challenges & Observations
- Infrastructure (airports, rail networks, stadiums) is being prioritised — e.g., Morocco plans to increase airport capacity from ~38 million to ~80 million passengers by 2030. Reuters
- However, hotel supply, particularly international-branded properties in emerging destinations, must scale rapidly to meet both mid-term demand (pre-2030) and peak demand (such as the World Cup year).
- Locations, brand segmentation (budget vs luxury), and alignment to major corridors (city-to-coast, transport hubs) are pivotal.
- The risk: mismatches in quality, timing, or geographic coverage could result in supply shortfalls or under-utilised assets.
As Morocco clears major infrastructure hurdles and sets its sights on the 2030 World Cup, the hospitality sector is being pushed into high gear. The path ahead is clear, but execution will be critical. Brands, developers, investors, and managers must synchronise their moves not just with demand forecasts, but with local operational realities and the spatial patterns of growth.
