Since UEFA president Michel Platini blasted hotel owners in Ukraine for alleged price gouging of fans intent on visiting for the 2012 Championships, officials there have been on something of a charming political rampage. Everything from guarantees of more rooms to cut rate airfares now garnish what should have always been a fair sports travel shake.
With Euro 2012 just around the corner Ukraine’s leaders have reshuffled the administrative deck and come out with new vigor to make the country a vision for visitors. New tourism initiative, infrastructure improvements, and online travel assistance and portals should help make 2012 a huge success for the country. That is if everything can be pulled off in a year. President Viktor Yanukovich seems determined to make it so.