Argophilia Travel News

Bringing Eastern Europe closer to your heart. Sometimes we look at the world too.

  • Greece
  • Eastern Europe
  • Travel Technology
  • World
    • Airlines
    • Hotels
  • Featured

Rethymno: Introducing a Case Study Tourism Product

Phil Butler - April 29th, 2018 11:16 am

Rethymno after dark

Rethymno after dark

2018-04-29

Share59
Tweet
Pin
59 Shares

Last week we had the pleasure of interviewing one of Crete island’s most proactive officials, Rethymno Vice-Mayor for Tourism & Culture, Pepi Birliraki. With the Summer season right around the corner, Crete’s cities big and small are a-buzz in preparation for what experts say will be a tsunami of tourists. Our own efforts in reporting Crete’s unique tourism product have fortunately led us to intersect the best the island has to offer, and Rethymno is a perfect example. Our discussion touched on such topics as sustainability, alternative tourism, team building, and decisionmaking by expert-committee. Here are some highlights and thoughts about Rethymno, Crete and a proactive approach to next level tourism products.

By way of background, Crete is an island paradise which is a world within a kind of walled garden. The people here are a large family, as it were. The places, culture, and atmosphere of the island are truly unique. And the central Crete coastal city of Rethymno is an integral part of what could be described as a region that “bonds” East and West Crete together. At least this geographically valid description of the central stretch of land of Rethymno Prefecture, in between Rethymno on the Cretan Sea, to Agia Galini on the Libyan Sea. As for the city, it was originally built during the Minoan civilization (Rhithymna and Arsinoe), an important maritime and cultural center that eventually minted its own coinage. The crest of the town today bears witness to this time in the symbol of two dolphins in a circle, which was depicted on one of these ancient artifacts. But my purpose here is not to discuss the age-old history and culture of Rethymno. I only add these points of context so that the reader can more easily understand the special character of a place with so many extraordinary towns and villages. In my talk with the city’s guru of tourism and culture, I had many questions revolving around “best practices” for Crete towns branding and marketing themselves properly. But I was also interested to learn about future potential, and how Crete overall might learn from the Rethymno project.

Ein Beitrag geteilt von Phil Butler (@philbobutler) am Apr 29, 2018 um 1:49 PDT

I met with “Pepi” (as everybody calls her) in the offices of tourism of the city, inside a wonderful old building overlooking the Venetian-era citadel, the Fortezza of Rethymno, which is one of the best-preserved castles in Crete. I must say, the surroundings are the perfect place to discuss such matters. I even quipped with Pepi’s associate, the super knowledgeable Vagelis Archontakis, how I’d never get any work done with such a magnificent view. Rethymno is that beautiful, but pictures do not really do the town justice. When Pepi arrived from other meetings, I set right in asking her about the successful initiatives the city has undertaken in order to present the overall tourism product. We discussed her early days (2007 and onward) trying to organize and to brand the city more effectively. Looking back doing my own research after our talk, I found it fascinating that this Crete town was virtually invisible online back in 2006-2007. I was assured, in a phone conversation with Vagelis later on, that her skills and efforts had been instrumental in not only lifting the brand Rethymno, but in helping create an overall better tourism offering for travelers. Interestingly, the Vice-Mayor would not take the huge credit for Rethymno’s successes alone. As it turns out, a committee made up of Rethymno citizens from all walks was created after Pepi took office, and it is this committee that inputs recommendations for change. And if you look at Rethymno compared to some other Crete cities, you’ll be able to differentiate yourself. Signs of a concerted effort exist in everything from the literature Vagelis and his team create and distribute, to the team building and marketing initiatives Pepi and her committee advises the city Mayor, Giorgos Marinakis on.

Ein Beitrag geteilt von Phil Butler (@philbobutler) am Apr 28, 2018 um 11:42 PDT

My report here is only intended as a “heads up” for showing how Rethymno presents a perfect template for other municipalities. This is something I have come to firmly believe in, for Crete overall has more potential for optimized and sustainable tourism. For the reader, the best “take-away” I can offer from Pepi Birliraki’s efforts is a philosophy she made mention of when we discussed rebranding the highly successful Cretan Diet Festival coming up this Summer. Pepi related:

“When we first started the festival was a few hours long event where local producers presented their wares. Now the event has grown into a multi-day showcase of unique Cretan products.” 

Rethymno

A narrow Rethymno street and some of the best restaurants and bars

I’ll be honest here, what impressed me most about Pepi is her genuine passion for this region’s culture, history, and reputation. In fact, I made mention of the “sparkle” in her eyes when she began discussing Minoan times and how the province served that wondrous civilization. This brings me to the “Rethymno example” I think other Crete municipalities and even businesses need to emulate. The point for any tourism official reading should be to improve on every past theme, something both Pepi and Vagelis iterated to me at length. You see, both these town officials picked my brain as much as I did theirs. Searching for a better brand, correct SEO practices, and as Pepi put it; “We’re open to any proposal that helps everybody.” Cooperation, forward-thinking, and the love of Crete island, indispensable for creating the perfect tourism product on the perfect island.

Stay tuned for reports coming up in various media, and a conference on these subjects in Heraklion next month.

 

 

Tags: Carnival of Rethymno, crete, Crete tourism, Giorgos Marinakis, Municipality of Rethymno, Pepi Birliraki, Pepi Birliraki-Mamalaki, Pepi Birliraki. With the Summer season right around the corner, Rethymno, Rethymno culture, Rethymno government, Rethymno Prefecture, Rethymno tourism, Rhithymna, Vagelis Archontakis

Phil Butler

About Phil Butler

Phil is a prolific technology, travel, and news journalist and editor. An engineer by trade, he is a partner in one of Europe’s leading PR and digital marketing firms, Pamil Visions PR. He’s also a Huffington Post contributor on many topics, a travel and tech writer for The Epoch Times in print and online, and for several magazines including Luxurious. Phil also contributes regularly to Travel Daily News, The official Visit Greece Blog, and is an analyst for Russia Today and other media. His firm has done all the content for Time Magazine’s top travel site Stay.com, as well as other online travel portals such as Vinivi out of France. He’s also a very influential evangelist of social media and new digital business, with a network of some of the most notable business people therein.

You may like:

The 12th Cretan Wine Fair OiNotika Comes to Platanias
Last Battle of the Minoans: Crete’s Bid for UNESCO Recognition
Olive Oil: Benefits and Its Importance in the Cretan Diet
Two Days Staring Into the Eternal On Incredible Crete
Previous: Fosun International Unveils China’s first Atlantis Resort in Sanya
Next: 7 Diving and Snorkeling Centers in Santorini to Explore the Deep Blue
  • Authors
  • Contributors
  • Submit Press Release
  • Contact
  • Privacy Policy

COPYRIGHT © 2019 · ARGOPHILIA TRAVEL NEWS