Last month Argo Travel News caught up with web celebrity and fashion model Diipa Khosla after a photo shoot with influence startup Bebang* in Prague. Diipa helped reveal for some the startup, and for brands there, the power and value of influence marketing. More importantly though, the digital call for “experience sharing” instead of broadcast advertising, catches hold.
The digital space is not stranger to marketing strategies, nor is online and mobile selling an altogether new medium. Branding, well it’s still branding, and advertising is really still all about reach and creativity. The once powerful billboards of yesteryear? Hey, those are still potent reminders of fun and cool stuff, wonderful places and fashionable this and that. So it is, pretty faces and places, they will always top the list of subjects people love to gravitate toward. Diipa, who’s Instagram following alone tops 81,000 fans and followers, is into luxury fashion via social, up to her pretty neck.
She shared her Prague experience via her blog just the other day. Her stay at the familiar Fusion Hotel there, a collaboration with a local fashion design notable named YANA THAL (via Fashionshop Parazit) and stunning photographs from the world renown Charles Bridge, all these elements come together to illustrate Europe travel at its best. We’ve covered many aspects of Prague, including the original opening and most recent re-focus of Fusion Hotel these past years.
So the concept behind Bebang, it’s really one we’ve been a party to. In fact, our editor has advised on the precursors to Bebang (which is not even open to the public yet) and influence marketing, as well as having evangelized the concepts over the years. But that’s another story. What’s gripping about Diipa and her recent trip, is the intersection of digital, travel, luxury, and online marketing.
What’s great about the new influence marketing is, businesses and brands can engage on a much more close up and organic level via experts like Diipa. Let’s face it, as sexy and trendy as Lady Gaga or Katy Perry may be, they’re expensive and ultimately aloof when it comes right down to it. Diipa, and a vast army of intermediate web celebs, are much more approachable, and marketable,when all is said and done. This is how influence marketing can be, the perfect “win-win” for just about any kind of experience. For places like Prague, these experiences are just more fine fabric, in the hemline of a wonderful, picturesque destination.
Thanks for decorating Prague Diipa, and for sharing the great experience.
*Discolsure: Bebang is a client of Pamil Visions travel PR, one of the parent companies of Argophilia Travel.