This month the world’s fifth biggest hotel group announced the world’s biggest loyalty group. The combining of Jin Jiang and Plateno Group integrating their member databases creates a loyalty program with 100 million plus members.
China’s biggest hotel player, Plateno Group has just announced its third 7 Days Premium Hotel in Austria. After having already launched budget hotels in Linz and Salzburg, the hotel group now ventures into the intermediate space with a 95 contemporary-chic rooms and 20 apartments enjoys a strategic location in the south of Vienna.
Louvre Hotels Group, a wholly owned hospitality vertical of Jin Jiang International, and Sarovar Hotels & Resorts of India have made a joint announcement of a merger. No monetary details of the deals have been announced, but spokesmen of both the companies announced Louvre Hotels will have a commanding majority stake in Sarovar Hotels & Resorts.
Jin Jiang owned Louvre Hotels has agreed to buy Indian chain Sarovar Hotels. In a first India hotel market acquisition, Louvre edged out Wyndham Hotel Group to secure the deal.