In the news of Airbnb, the mighty vacation property rental platform is gradually rolling out a new homepage design. Set to coincide (supposedly) with the launch of City Hosts, the new simpler design is said to be focused on experiences as a key message. Whether or not Airbnb’s PR department is working overtime to get “juice” out of the paradigm “user experience” trend or not, this remains to be seen. As for most of the changes rolled out by Airbnb, the new homepage has been released as an A/B tests and thus is not yet live for 100% of the traffic.