You own a business associated with hospitality, let’s say a restaurant, for instance. The digital craze is obviously something you’ve at least heard about. But just how do social media, blogging, search engine marketing (SEM), and other advanced connectivity channels help your business? Is there a real return on investment (ROI) from this “social” space? There seem to be more questions about the social sphere than answers, no?
The fact is social media is really just another channel of possibility for any business, and even despite the ten million experts’ giving advice out there there’s, thinking of SM as an “end all” solution in and of itself, is foolhardy. Still, the use of the social media channel for, let’s say our restaurant example, is an aspect of an overall PR and marketing plan business owners should not neglect.
Before scanning the infographic below for ideas on using SM for your restaurant, first catch up on how social media developed and how the uses of same inter-operates within the overall marketing spectrum.
- The Conversation Prism, developed by Brian Solis some time back, is an excellent way to visualize and understand social media for the beginner.
- Then the idea of “Tri-Messaging” is a concept in multiple channel marketing every business owner should absorb.
- Businessweek’s Steve McKee and the concept of next-gen integrated marketing approaches
- Get really connected – you should know about the real of “next” possibility – totally connected PR, ad, and marketing moves are something no SME or even corporation has fully taken advantage of. Read this post by Richard Edelman to gain some PR and marketing direction.
There truly is a lot of ground your business can cover, new territory where gaining a step up on the competition is possible. I’m not talking about fly-by-night and get rich quick scheming either. Visit us for more info there, we’ll set you on the right course.