Riyadh Air has enlisted Saudi Arabian fashion designer Ashi to craft its inaugural cabin crew fashion line. The uniform design concepts will be revealed at Haute Couture Week in Paris on June 27, with a full launch later this year.
This collaboration signifies a groundbreaking milestone for Riyadh Air, an emerging airline that aims to blend high fashion with functionality as it prepares for its first flight in 2025. The upcoming uniform collection will embody innovative design, reflecting Riyadh Air’s commitment to redefining customer service and style. This venture is set to set new industry standards with its digital-first mindset and meticulous attention to detail. Both Riyadh Air and Ashi share a vision of luxury and future-focused ingenuity, showcasing Saudi Arabia’s excellence on the global stage.
It is a hugely proud moment for Riyadh Air to be working with an exceptionally talented designer such as Ashi for our beautiful cabin crew fashion line. Our cabin crew personify the panache and style that Riyadh Air represents, making it imperative to partner with a like-minded innovator who not only understands Saudi Arabian culture and hospitality, but also captures the essence of our brand with a bold, visual impact. The cabin crew fashion line is one of the first things our guests will see when they board our aircraft in 2025 and we are confident that Ashi’s unique designs will leave a lasting impression, ensuring the experience lives long in their memory after they have landed.
Riyadh Air CEO Tony Douglas
Ashi, who honed his craft in the United States with renowned Couture houses before establishing himself in Paris, has dressed celebrities and royals alike, earning iconic status in Saudi Arabia. His designs for Riyadh Air will align with the airline’s bold dual-livery aesthetic, exuding elegance through finely crafted details that combine style, sophistication, and comfort. These uniforms will honour Saudi Arabia’s warm hospitality and forward-thinking vision, ensuring the cabin crew looks impeccable while delivering exceptional service.
Ashi will reveal his design concepts and inspirations at Haute Couture Week in Paris from June 22-27, with the full uniform launch planned for later this year. Riyadh Air remains on track for its maiden voyage in 2025, poised to revolutionize air travel by reimagining the premium aviation experience for both guests and staff.
