With a focus on Croatian tourism in the now, Fast Market Research has released their latest detailed prospectus and comparative for industry insiders. Even despite the global economic crisis and prolonged eurozone debt, Croatia offers a unique opportunity for tourism and business.
According to the report preview, tourism represents a full 30.2% of Croatia’s employment cross section. This fact and limitation has provoked officials there to focus heavily on boosting and growing the travel sector within the country. The results of this focus have already been seen, as Croatia is at the forward edge of marketing, PR, and governmental support within the industry overall in Europe.
Below are some highlights from this most recent Fast report.
- Croatia’s travel and tourism is key to overall economic growth. The World Travel and Tourism Council (WTTC) contends this sector added 27.8% (HRK80.68 billion) to the nation’s GDP in 2012.
- Croatia’s EU entry increased opportunities in the sector dramatically. As part of the Schengen Area, travelers from other EU states are exempt from customs checks.
- The government is increasing the focus on improving and developing tourism infrastructure in the country.
- Croatia’s port authorities at Dubrovnik contends, cruise traffic arriving at the port increased in 2013.
- On the down side, Croatia Airlines has suffered significant financial losses since 2007. In 2012, the company posted a net loss of HRK487 million.
- To encourage luxury tourism in the country, the state-owned company Plovput transformed 12 lighthouses into luxury accommodation.
- In May 2013, Nova Rent a Car partnered with telecommunication company, T-Com, to provide mobile Wi-Fi services to its customers.
- Demand for overseas property prompted foreigners to buy holiday homes in the country and then rented them out during holiday seasons.
The in depth report is available from Fast Market Research here for those intending or needing to make strategic business decisions in Croatia.