Market segment, the new paradigm hotel revenue people seek to optimize and utilize, it can be an elusive beast. Using guest analytics and loyalty data will become more and more useful, but the key segments, and those data sets, will power the coming hotel operations shift toward predictive analytics. Here are some resources that should be […]
Travel Technology
Solving the Big Data Analytics Riddle for Hotels
Hotels and other hospitality oriented businesses have received the message, big data analytics can solve for major business challenges from price optimization, to predicting touristic flows. However compelling this new realm may be for current and future operations though, not all big data solutions add the same value.
A Hotel Distibution Tech Infographic from SnapShot
Understanding the technology in the hotel distribution space can be challenging, so many players and so much technology. A visual representation of this technology can help grasp the landscape and “fit the pieces into the puzzle.” Part of working on Hotel Demand Management, and its many layers, meant getting a good grasp of the segments, […]
Priceline & Expedia: Fearing Airbnb Like the Klingons
A story on Skift this morning bears the headline; “Airbnb’s Growth Doesn’t Scare Priceline at All”. A big picture of William Shatner set to duke it out is as funny, given Priceline should be scared, that is. If only Priceline’s Star Fleet had integrated Airbnb!
Hoteliers: SnapShot Travel to Build the First Analytics Platform for Hotels of Any Size
SnapShot Travel is a hotel technology and services company that provides innovative tools and solutions, which empower hotels to make better data-driven decisions.
Paradox of Choice: Travelers Don’t Like too Many Choices
Are you familiar with the “Paradox of Choice?” Too many packages and offers, may overwhelm the decision process, and may defect to other booking sites
TripAdvisor powers up with ZeTrip and Rove
TripAdvisor has announced the acquisition of tech startup ZeTrip, and travel journal app Rove. Apparently, the semi-stagnant market for high tech travel tools, has been rekindled.
Is ride sharing a green Lyft or an Uber hype idea?
Two cutting edge transportation startups, Lyft and Uber, they’ve done a good job of marketing anything and everything that could help them convert. Long billed as green friendly ride share services, the two have pledge in the past to help reduce the number of cars on the road.
3 Useful Content Marketing Tools for Hoteliers
Just like PR, content marketing has value beyond traditional ROI formulas. Use these three tools to reach the true potential of your content.
Why You Should Use WhatsApp for Your Hotel
WhatsApp may be the next best business tool. As usage of the app grows at a global level, savvy hoteliers should consider it to communicate with guests.
TripAdvisor Debuts “Don’t Just Visit” TV Ads
After a $30 million TV ad campaign launched in 2013 the US; TripAdvisor embraced the same strategy with several new TV ads designed for the European market (specifically France and the UK). The video below is one of several published in the past 24 hours. The first TV ad series by TripAdvisor were the result […]
Watch out airbnb: HomeAway buys into guest experiences
HomeAway, the innovative vacation rental startup we’ve covered before, has invested $20 million in in social review startup Gogobot. Along with Battery Ventures and Redpoint Ventures, HomeAway aims to enhance profitability of the larger entity via restaurant and other ancillary recommendations.
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