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Mihaela Lica Butler: Travel Writer, Recipe Developer

The New Normal: Digital-First in Travel

2021-08-28 by Mihaela Lica Butler

digital world

Social distancing and lockdowns have shifted the person-to-person travel paradigm. The future of business is digital.  Now, more than ever, tourists use digital tools for their travel journey, all the way from research to organizing, booking, and even discovering their destinations.  Experts call this trend “digital tourism” – a natural extension of innovation and digital […]

Post-pandemic Recovery Strategies for Greek Hoteliers

2021-08-21 by Mihaela Lica Butler

Santorini tourist.

COVID-19 hit the global economy hard, and most industries will suffer its effects for a long time. This is particularly true in small countries, which depend largely on niche incomes like travel and hospitality. For example, Greek hoteliers already face the hardships of closed doors and empty rooms.  According to Statista, the total contribution of […]

Tags: hotel strategies, marketing

Why Hotel Websites Need a Conversion Rate Optimization (CRO) Platform

2021-08-16 by Mihaela Lica Butler

The Syntopia Hotel

Hotel websites need a solid CRO program to improve the user experience until website visitors book rooms or take other actions that lead to more direct online sales and a higher ROI.

Here’s Why You Must Visit Knossos When You Vacation on Crete

2021-05-03 by Mihaela Lica Butler

Ruins are ruins: old bricks, aged stonework, dry moss, and cracks. But, at Knossos the right mindset evokes the sublime.

Tags: Ariadne, Daedalus, Europa, King Minos, Knossos, Knossos Palace, Minoans, Minos, Minotaur, Prince of the Lilies, Theseus, visit Knossos

Region of South Aegean Prepares for 2021 Tourism Season

2021-03-07 by Mihaela Lica Butler

Port Ios Paros

Port of Ios, Greece

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Featured Stories

Cretan cheese

Cheese Beyond Graviera in Crete

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From Ancient Minoan Hives to Today’s Thyme Honey

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University of Crete and Agios Nikolaos Join Forces for Lassithi History Center

greek food

Flavors of Crete – Gastronomy – Culture – Tourism

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Glowworms and Fireflies in Crete

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Your go-to guide for foraging cretan horta

Stories of Interest

Cretan cheese

Cheese Beyond Graviera in Crete

2025-10-13 By Mihaela Lica Butler

Crete’s cheese world goes far beyond Graviera. From xinomyzithra and anthotyro to kefalotyri, staka, and village specialties.

honeybee

From Ancient Minoan Hives to Today’s Thyme Honey

2025-10-12 By Mihaela Lica Butler

The island’s bees still thrive on wild herbs, making honey as golden as its history.

Lassithi Center for Medieval and Modern History

University of Crete and Agios Nikolaos Join Forces for Lassithi History Center

2025-10-11 By Victoria Udrea

The University of Crete and the Municipality of Agios Nikolaos announced the creation of the Lassithi Center for Medieval and Modern History and Archaeology in Neapolis

Cretan frog Crete Freshwater

When Freshwater Breathes in Crete

2025-10-11 By Mihaela Lica Butler

In Crete, dragonflies, frogs, and endemic fish thrive in rare waters where rivers only flow after rain.

greek food

Flavors of Crete – Gastronomy – Culture – Tourism

2025-10-10 By Victoria Udrea

From October 13 to 18, Syntagma Metro becomes a window into the island’s authentic spirit.

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