Bulgaria continues to draw tourists to its winter resorts using low prices as a key element. Hotels offer a range of cut-price deals in order to be attractive in this time of the year.
It seems that there aren’t as many visitors as hoteliers would want so they hope that they will get tourists’ interest by providing a 10-15% discount on their prices. With this measure, hotels in Bulgaria’s winter resorts hope to draw tourists from Serbia, Macedonia, Greece and Turkey.
Pamporovo resort view of Bulgaria's wonderous mountains - courtesy fintbo
“Bulgaria’s winter and spa resorts were fully packed during the holiday season thanks to the nice weather and attractive price-quality ratio. In January however Bulgarians prefer to stay home and focus on their job,” said Blagoy Ragin, the head of the Bulgarian Hotel and Restaurant Association.
Hotels have already created offers which include various promotions like discounts for accommodation during working days or even free recreational activities, such as massages and spa treatments.
Bulgaria is known in the region as a destination which offers low prices for both the winter season and the summer one. As the country has just revealed its new branding campaign, Bulgaria continues to focus on its key strong points, while trying to get more famous in the Eastern Europe region as well as worldwide. Affordable offers can definitely attract tourists, and in order to lead to success and become a better known destination, the country and its resorts have to provide excellent services which will make people come back and recommend the country to their friends and family.
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