Travel bloggers as well as some tourism companies active in the social media scenery know that the travel community is one of the most vibrant and most active ones on any social networking site. They love to share their experiences, new services and technology they have discovered, give advice or ask for recommendations from a worldwide group of equally passionate travelers. In order to help small and medium sized companies better tap in the potential of the community they target, public relations agencies Mirror Communications and PRwave International have partnered to design customized social media packages for the tourism industry.
Restaurants, hotels, museums, amusement parks, popular or off the beaten path destinations can now benefit from a social media package that fully responds to their online communications needs, while helping them reach marketing and sales goals and stay within budget.
“The Internet is always raving about a new travel app, a new way to share destination information with other tourists, easy ways to book hotels or flights or tours online, social media channels host large and very active travelers’ groups where the exchange of information is just amazing,” explained Alina Popescu, founder and Lead PR Strategist at Mirror Communications. “Yet travel and tourism companies, who should be leaders of the business side of every social media channel, are sometimes left behind. Other than big brands that have the time, budget and staff to capitalize on social media campaigns, all the lower profile players in the travel and tourism industry – small and medium sized businesses for the most part – simply miss out on this great opportunity to reach out to potential customers from across the world.”
While social media is not rocket science and almost anyone willing to learn (and with some common sense) might get to a point where they can use it effectively, small and medium sized tourism companies often lack the resources – time, personnel, money to invest in training – to create an in-house social media team or eve delegate these tasks to a single individual. The six social media packages designed by Mirror Communications and PRwave International build effective profiles on Facebook, Twitter or Pinterest, create blog content, and free up staff to focus on their core business – getting more tourists to come and visit them, recommend them to friends and family and return sometime in the future. In other words, travel companies manage not to miss out on a very effective marketing opportunity, while not overstretching their resources.
“It is, or should be, impossible for a business in the tourism field not to be present on social media channels. But this is merely the beginning. A constant and effective, locally adapted online presence can make the difference when a tourist or a traveler chooses a service provider over another one,” said Violeta-Loredana Pascal, General Manager, PRwave International. “Social media can help boost visibility and bring customer closer to travel brands, making a company seem friendlier and giving it a human touch. Real-time communication and a constant interaction with existing and potential customers often lead to a more trafficked official website and better financial results, as all our campaigns and implemented strategies for clients in various fields have proven so far.”
The packages entail either monthly payments or one time fees, depending on the communications, training and guidance needs of each tourism company. The costs range from as little as 600 US dollars to as high as 1400 US dollars for the most comprehensive, high-end service pack.