Already the conflict between west and east over Ukraine is having its negative effect on travel. 2014 was shaping up as a very positive year for Europe travel, but with fewer Russians planning trips abroad, the upcoming May holidays will be the first tourism casualties of a new Cold War detentes. A just now emerging travel industry, can ill afford a slippage of bookings.
In news from Ukraine and the upcoming 2012 European Championships, organizers are concerned with keeping down hospitality prices for the coming wave of travelers headed East. Along with integrating their efforts with those of sister venues in Poland, soccer fans being fleeced seems to be tops on the agenda of late. But is the concern already too late and too little?