March 4th – Amadeus, a leading technology partner for the global travel industry, and the European Travel Commission (ETC) signed today a strategic partnership to promote Europe as a tourism destination. This partnership agreement falls within the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. Amadeus announced the provision of the VisitEurope app in November 2013.
- Technology – Amadeus has developed VisitEurope, a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination. (Check here for more details:http://www.amadeus.com/blog/04/03/visiteurope-app/).
- Joint research initiatives to analyse relevant travel industry trends and market-specific insights.
- Organisation of seminars and educational programmes to realise the potential of the European travel industry to attract more visitors to Europe.
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