From Ararat to Ani, surrounded by the Caucasus, Armenia holds touristic secrets so many will never learn of. A place of ancient and recent wonder, from her ruined Hittite archeology to post Soviet modernization, the country has so much to offer. Unfortunately the Welcome to Armenia website conveys very little of that country, and that people’s nature. Digital brands are as important as conventional ones where travel is concerned.
Armenia
Armenia Wants Its Khachkar on the UNESCO List of Intangible Heritage 2010
Armenia hopes to preserve the symbolism and craftsmanship of Khachkars, Armenian cross-stones.
Armenia Revives Tatev, the 9th Century Jewel
The new Tatev Revival programme, a public-private partnership initiative implemented by the National Competitiveness Foundation of Armenia, hopes to make Tatev a favorite destination in the country.