USA TODAY announced today that it acquired 10Best.com without disclosing the terms of the transaction. The multi-platform news and information medium, recently named Mobile Publisher of the Year, further expands its content offer as 10Best.com provides original and objective guides with travel content from all over the world from its travel experts. The contributors, which are very different in their tastes, live in the cities they are writing about, thus being able to constantly update the content. The site averaged over 700,000 monthly unique visitors last year, generating approximately 28 million page views. 10Best.com will continue to create content as a standalone travel media site, which will then be featured in USA TODAY Travel Media Group’s existing and future digital, mobile and tablet products.
“As we welcome the 10Best brand and team into the USA TODAY family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings,” said John Peters , president of USA TODAY Travel Media Group. “Travel is in the DNA of USA TODAY and for decades we’ve been providing our audience with helpful and easy to use travel content. 10Best fits very well into our overall travel strategy as we continue to expand our digital portfolio of travel news, products and services.”
The USA TODAY Travel Media Group seeks to have an even wider and more complex offering for its visitors, covering travelers’ every step in their travel plans. Last spring, the company announced The Point, a platform with digital news, information, travel utility and entertainment which is now deployed in over 3,000 hotels and 450,000 guestrooms in the U.S. Another initiative of the company is HotelMe, a website launched in December 2012 which provides consumers with verified hotel reviews from fellow travelers.
In the competitive online and technology environments which offer constantly new challenges and opportunities, any media company has to embrace the new and provide interesting and useful ideas and initiatives to its customers. USA TODAY is no exception, and adding 10Best.com’s content is a great addition to its already wide range of content.