In travel startup news today, MyHotelGuy.com has just launched what they term a “one-of-kind” lifestyle travel website. Designed to target the so called generation Y demographic, the site gets a lot of traction our of the term “jet set” – but for the real skinny, we thought Argo should check the site out.
The developers of the new site say MyHotelGuy is the “first travel website that caters solely to the generation Y traveler.” Jason Elliott, the 20-something creator of MyHotelGuy, has very definite ideas and conceptions about what his demographic wants in a hotel, or any travel element for that matter. The excerpt below is from the “travel guy’s” about page:
“I value authentic and unique hotel experiences, and as you can imagine my expectations are very high. It is extremely exciting and slightly nervous when approaching the hotel room door and sliding of the key card or through MyHotelGuy, I wanted to create an interactive community of travelers who have similar values and expectations when exploring the world.”
Getting straight to the point of MyHotelGuy as a travel proposition claiming to afford a target demographic special attention – well, describing a blog post’s worth of Seth Godin-like words of wisdom is hardly a cutting edge platform. If you look at the section of the site entitled; Don’t Be Fooled, Travel Wise: Planning the Perfect Group Trip, you will see what I mean. Telling people to plan in a paragraph, followed by advice like “have fun” will not get it even for the 12 – 16 demographic.
In order to not waste the reader’s time, or ours, suffice it to say MyHotelGuy has basically launched a blog that may have some potential in 100 more posts or reviews or so. But in as far as; ” bridging the gap between the hospitality industry and generation Y travelers, MyHotelGuy.com being created to help on how to meet and exceed this discerning demographic’s expectations” – let’s just call that fluff, shall we?
On the positive side of things here, Jason does seem to have a wealth of experience at an early age where hotels are concerned, and he did create a very nice outlet. Waiting to submit a press release until the platform was fully underway might have been better advised. Just a word from someone who has reported on thousands of startups, mind you. Credibility flies away a bit when extravagant claims are made too early on.