Numbers from a new study released by INSETE, the Greek Tourism Confederation’s (SETE) intelligence body show big growth on lesser returns. According to the study arrivals in Greece increased by almost 90% in the period 2005 – 2017. Meanwhile, the average tourist spend dropped by 30% on the view of source markets. Once again, however, sustainability for Greece’s tourism seems a highly subjective case in point. Here’s the report, followed by some objective observations.