Greece will focus on new markets and affluent travelers according to the new GNTO tourism strategy for 2020.
The theme of the Philoxenia Tourism Show in Thessaloniki this year focused on tapping into the burgeoning “silver tourism” market. The meetup brought into the limelight many key motivators for fast pacing a touristic campaign for older travelers.
Some 10 million international tourists visited Greece so far this year. This number shows slight losses over 2009’s downward trend, giving pause to market experts and officials. 2009 was a very bad year for the industry in Greece, and the news that things are not progressing despite great prices and incentives is not good.