Arthur Frommer has decided at age 83 that his world famous travel books should not be slated for obsolescence. The travel publishing legend will re-acquire the brand sold by Wiley & Sons to Google last year. The Frommer’s Guides appear to be alive and well in their founder’s hands again.
Lonely Planet, one of the world’s most recognized names in digital travel, will now be owned by Nashville billionaire Brad Kelley’s NC2Media. BBC reported the deal for some $77.3 million, about half of what the British broadcasting giant paid for the business back in 2007. Despite the reported £80 million loss BBC will take, some say there are lessons worth learning still.