The travel team at BBC has just launched a new version of their website aimed at heightening user experience.
BBC Abandons Lonely Planet, Or Is It the Other Way Round?
Lonely Planet, one of the world’s most recognized names in digital travel, will now be owned by Nashville billionaire Brad Kelley’s NC2Media. BBC reported the deal for some $77.3 million, about half of what the British broadcasting giant paid for the business back in 2007. Despite the reported £80 million loss BBC will take, some say there are lessons worth learning still.