Walk A Mile, a global campaign to stop bigotry, promote tolerance and raise money for people around the globe, has partnered with SoFit Mobile to provide more tools for people to be part of the Olympic spirit, while making a positive change in the world.
SoFit Mobile is already being used by people to get fit. The free app allows users to earn rewards and keep fit in a fun, engaging way, now also promoting tolerance through social fitness.
“Using the Olympics as a way to inspire more people to get active, SoFit will engage users to take small steps to start living healthier while connecting millions to make the world a better place,” said Michelle Kwan, State Department Public Diplomacy Envoy and Olympic Figure Skater.
The app developers are also confident that SoFit can really influence positive change:
“People all over the world are able to be part of the Olympic spirit with the SoFit App and make change in their communities by virtually partnering with people in different countries and walking miles together to encourage tolerance,” said Marc Askenasi, President and CEO, Founder of SoFit Mobile Inc. and parent company InterAmerican Gaming (IAG).
A location-aware app, SoFit can track users’ location, enabling them to train and compete with friends and celebrities from around the world. Users can also participate virtually in athletic events like the New York Marathon regardless of geographic location. Last but not least, SoFit users can harness the App to raise donations for charities of their choice or earn points for virtual and real-life rewards such as medals, coupons, discounts and special offers. Charities can partner with SoFit to raise funds for miles walked in events they sponsor.