Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag. For Delta, which has no fees for any carry-on baggage, this could be potentially misleading to its customers, according to company spokeswoman Heather Faulkner.
Scott Jordan, CEO of ScotteVest, argued the point:
“Since Delta — and other airlines — limit passengers to one carry-on bag not to exceed a certain size, once you fill up that carry-on bag, you have no other choice other than to put your added stuff in another bag, which you then must check for a fee.”
The jacket, is developed with the TravelSmartSystem™ – a core group of pockets and features in SCOTTEVEST products designed for travelers, that consists of: patented personal area network; interior cell phone pocket; interior iPhone®/iPod®/iTouch® pocket; travel documents pocket; PubPocket™ – typically large enough to hold a magazine, Kindle® or small netbook; camera pocket; eyeglass pocket, including chamois with versatile clip and ID/business cards pocket.
The add for the jacket already ran in The New York Times Travel Magazine, and Delta spokeswoman Heather Faulkner said that ScotteVest is welcome to advertise in Sky Magazine if it provides an ad that accurately represents the airline’s policies.